Mass mailing - 5 things to remember
To make your newsletters, product updates, and announcements easier to receive do provide the following things with each message you send:
- Simple mechanism to unsubscribe. Provide the detailed information how to unsubscribe from the future mailings and make this process really simple. Do test your application to make sure that unsubscription actually works.
- Information about where you got the address. Do remind your recipients why they wanted to receive your mailing. Gentle reminder such as: “you bought our product”, “you subscribed”, “you opted to receive” adds authenticity to your message.
- Contact information and privacy policy statement. In each message have a link to your site with your contact information and privacy policy statement. The contact information should include your names, the mailing address, and possibly a phone number - just email address is not enough.
- Appropriate recipient’s address with full name. Never send messages with recipient’s address in Bcc field. The address and the recipient’s full name should appear in To field.
- When sending HTML messages include the plain text copy in multipart alternative format. If recipient’s mail client is unable to show HTML messages then the plain text copy will be shown.
These technics add credibility to your mailings, show your good intentions and professionalism. They let you avoid spam filters and reach more potential customers.